The success of the first seven editions of Intermediate Microeconomics has pleased me very much. It has confirmed my belief that the market would welcome an analytic approach to microeconomics at the undergraduate level. My aim in writing the first edition was to present a treatment of the methods of microeconomics that would allow students to apply these tools on their own and not just…
Microeconomics: Markets, Methods and Models focuses upon the material that students need to cover in a first introductory course. It is slightly more compact than the majority of principles books in the Canadian marketplace. Decades of teaching experience and textbook writing has led the authors to avoid the encyclopedic approach that characterizes the recent trends in textbooks. Consistent wit…
For students who care about how the world works, microeconomics is one of the most relevant and interesting subjects they can study. A good grasp of microeconomics is vital for managerial decision making, for designing and understanding public policy, and more generally for appreciating how a modern economy functions. Wewrote this book, Microeconomics, because we believe that students need t…
For students who care about who the world works, microeconomics is one of most relevant and interesting subjects they can study. A good grasp of microeconomics is vital for managerial decision making, for designing and understanding public policy, and more generally for appreciating how a modern economy functions. We wrote this book, Microecollomics, because we believe that students need to …
This European edition of Macroeconomics is based on the well-tested US edition and on the experience of previous European editions in national languages – French, German, Spanish and Italian – some of which have been used in universities around Europe for many years (the Italian edition since 1998). We had three goals in preparing this edition: ● To provide an integrated view of macro…
The entrepreneurial spirit in the United States is dynamic, determined, and laced with fantastic tales of self-made millionaires and enviable success stories. There’s a great deal of mystique surrounding those tales, which I attribute to our country’s unique reputation of being the land of opportunity. Entrepreneurs have created more than 27 million small businesses according to 2010 d…