Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and too…
Rural markets have changed considerably since the fi rst edition of this book. This edition has revisions and additions to meet the challenges that the managers marketing products and services to rural markets face because of the changes in the environment of these markets. This revised edition retains the managerial perspective of the earlier version. The fi rst edition had provided a framewor…
The world’s top traders and investors use Technical Market Indicators. This small minority of smart-money investors substantially outperforms the market, growing wealthy from their investments. The evidence in this book strongly suggests that the most probable way to join this successful minority is to adopt a strictly realistic investment approach based on objective performance measureme…
In writing the first edition of this book in the early 1990s, we were motivated by a concern to help improve the effectiveness of marketing practice. Twelve years and two editions later, our purpose is unchanged. In doing this, we have sought to address a number of key questions that logically follow each other in the context of strategic marketing management: 1 Where are we now? 2 Where do w…
We have continued to receive many letters and e-mail messages as well as comments on Amazon.com from instructors and business executives around the world who used the previous editions of Global Marketing Management. Their comments have been unanimously favorable. Thanks to the increased desire in many parts of the world for access to our book in their own languages, our book has been trans…
Abstract. Corporate governance seeks to ensure a fair return on the investment and it also establishes incentives and procedures that meet the interests of shareholders while respecting other stakeholders’ interests in the organization. Corporate governance has become one of the hottest topics of discussion in the circle of regulators, practitioners and academic in the aftermath of recent…
Abstract. Being a popular social network type, online dating sites provide a platform for people to find partners for establishing a relationship. In this study, a recommendation engine for one of the prominent online dating sites of Turkey is developed. It works as a support system to suggest potential matches to the site users. As opposed to the traditional systems that match users based …
Because things evolve so fast in this crazy world of eMarketing, it is our goal from here to update the book digitally every six months and print a new version once a year. This is the beginning of that process that needs to involve you just as much as it involves us. We have already had many students and educators sign up on our site and contribute to the growth of the book, and if you hav…