Abstract. The interactions between negatively charged diblock polyelectrolyte PDMA71-b-PAA59 and oppositely charged gemini surfactant hexylene-1,6-bis(dodecyldimethylammonium bromide) (12-6-12) in basic media were studied using dynamic light scattering, fluorescence spectroscopy, surface tension, and 1H NMR. With increased addition of surfactant, the conformation of polyelectrolyte experien…