In reoent years there has been increased behavioral research in virtual reality and virtual worlds. While these experiments could offer substantial advantages to researchers, they might also pose risks. We begin by identifying key concepts in virtual experimental research. Then we review the critical virtual reality component of virtual worlds. Finally, we offer guidance in conducting virtua…
Economics research in virtual worlds presents opportunities that go far beyond what is possible in the laboratory but also presents new challenges and perils. The purpose of this article is to introduce the works in this special issue, each of which addresses different aspects of virtual world research in terms of new opportunities and insights as well as new sets of concerns