Human Preferences for Colorful Birds: Vivid Colors or Pattern?

In a previous study, we found that the shape of a bird, rather than its color, plays a major role in the determination of human preferences. Thus, in the present study, we asked whether the preferences of human respondents towards uniformly shaped, colorful birds are determined by pattern rather than color. The experimental stimuli were pictures of small passerine birds of the family Pittidae p…