Delineating Groups for Cultural Comparisons in a Multicultural Setting: Not A…

When conducting cross-cultural studies, researchers often rely on generalised categorisations (e.g., East– West), frequently assuming homogeneity within each of the cultural groups being compared. We argue that such broad categorisations may be misleading and that careful demarcation of cultural groups that takes into consideration their specific sociohistorical realities is necessary to prod…