Remember the Alamo: A Cross-Cultural Analysis of Visitor Meanings

Abstract. Honoring a memorialized past while being responsive to the needs of contemporary visitors is a challenge for heritage tourism managers. Visitor-employed photography (VEP) and a means–end investigation were used to identify, organize, and explain numerous descriptions of the Alamo in San Antonio, Texas. Nine images were obtained through VEP and used during 71 on-site interviews (41…