The Human Message in Politics: The Impact of Emotional Slogans on Subtle Conf…

The present work directly tests the persuasive potential of emotions in political slogans. Previous research that distinguished emotions on the human dimension found that individuals conform differently to the opinion of members of the in-group or the out-group when these targets expressed themselves in terms of uniquely human emotions (Vaes, Paladino, Castelli, Leyens, & Giovanazzi, 2003). In …