Ditapis dengan
Marketing Strategy Based on Marketing Mix Influence on Purchasing Decisions o…
The aim of this research was to know the influences of 7P marketing mix variables, which consists of product, price, promotion,place, people, physical evidence and process on purchasing decision of consumers in determining appropriate marketing strategy of Malang apples at Giant MOG. The result analysis showed that the most influential marketing mix variable was price with the odd pricing as th…
- Edisi
- 3 ( 2015 )
- ISBN/ISSN
- -
- Deskripsi Fisik
- Agriculture and Agricultural Science Procedia 3 ( 2015 ) 67 – 71
- Judul Seri
- Agriculture and Agricultural Science Procedia
- No. Panggil
- -
Marketing Strategy Based on Marketing Mix Influence on Purchasing Decisions o…
The aim of this research was to know the influences of 7P marketing mix variables, which consists of product, price, promotion, place, people, physical evidence and process on purchasing decision of consumers in determining appropriate marketing strategy of Malang apples at Giant MOG. The result analysis showed that the most influential marketing mix variable was price with the odd pricing as t…
- Edisi
- 3 ( 2015 )
- ISBN/ISSN
- doi: 10.1016/j.aaspr
- Deskripsi Fisik
- Agriculture and Agricultural Science Procedia 3 ( 2015 ) 67 – 71
- Judul Seri
- Agriculture and Agricultural Science Procedia
- No. Panggil
- -
Marketing Strategy Based on Marketing Mix Influence on Purchasing Decisions o…
The aim of this research was to know the influences of 7P marketing mix variables, which consists of product, price, promotion,place, people, physical evidence and process on purchasing decision of consumers in determining appropriate marketing strategy of Malang apples at Giant MOG. The result analysis showed that the most influential marketing mix variable was price with the odd pricing as th…
- Edisi
- 3 ( 2015 )
- ISBN/ISSN
- doi: 10.1016/j.aaspr
- Deskripsi Fisik
- Agriculture and Agricultural Science Procedia 3 ( 2015 ) 67 – 71
- Judul Seri
- Agriculture and Agricultural Science Procedia
- No. Panggil
- -
Marketing Strategy Based on Marketing Mix Influence on Purchasing Decisions o…
The aim of this research was to know the influences of 7P marketing mix variables, which consists of product, price, promotion,place, people, physical evidence and process on purchasing decision of consumers in determining appropriate marketing strategy of Malang apples at Giant MOG. The result analysis showed that the most influential marketing mix variable was price with the odd pricing as th…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- Agriculture and Agricultural Science Procedia 3 ( 2015 ) 67 – 71
- Judul Seri
- Agriculture and Agricultural Science Procedia
- No. Panggil
- -
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