Closing the Attitude-Behaviour Gap: The case of Solidarity Purchase Groups

Starting from the results of a research project on Solidarity Purchase Groups (Gruppi di Acquisto Solidale - GAS) in Italy, the paper discusses how, within consumer groups, for the very reason of their horizontal organisation which encourages learning amongst peers, the conditions are created to overcome the so-called ‘attitude-behaviour gap’ in ethical consumption. The analysis shows how a…