e-journal
Food Store Access,Availability, And Choice When Purchasing Fruits And Vegetables
Household store choices could depend not only on store marketing characteristics and household
demographic characteristics but also on physical availability of different types of retail
stores. The role of the latter in affecting the probability of patronizing a specific type of
food store, when purchasing fruits and vegetables, is the focus of this study. Our results
suggest that availability of supermarket and club stores is inversely related to the likelihood
of patronizing these specific types of stores when purchasing fruits and vegetables. This
finding has important policy implications given the attention that the food retail environment
(i.e., supermarkets) has attracted recently. The finding that the availability of convenience
stores does in fact induce higher probability of purchasing fruits and vegetables from this type of store is equally intriguing and important. The large negative effect of convenience stores on the likelihood of patronizing a supercenter indicates that when it comes to shopping for produce,households tend to value convenience more than larger assortment and affordability found at supercenters. This finding suggests perhaps a whole new direction of policy intervention that emphasizes reliance on smaller, more flexible store types.
Tidak ada salinan data
Tidak tersedia versi lain