e-journal
On the Use Of Honesty Priming Tasks To Mitigate Hypothetical Bias In Choice Experiments
Our findings hold some promise for using honesty priming to mitigate hypothetical bias in hypothetical choice experiments. This is an important finding considering that it is not always possible to conduct a choice experiment non-hypothetically as discussed above. Our finding implies that if it is not feasible to conduct
a choice experiment non-hypothetically, then one could potentially consider the use of honesty priming to help mitigate potential hypothetical bias in hypothetical choice experiment studies. Moreover, we also found that WTP values from the real CE are not affected by either honesty priming or neutral priming, suggesting that WTP values revealed from the realCEcould indeed be the trueWTPvalues as assumed. However, our work represents only one study and therefore must be replicated in other settings or contexts to test the robustness of our findings.
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