Travel marketing, rourism economics and the airline product : an introduction…

Edisi

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ISBN/ISSN

9783319498492

Deskripsi Fisik

209 hlm

Judul Seri

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No. Panggil

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Validly Measuring Destination Image in Survey Studies

Abstract. Destination image is among the most frequently measured constructs in empirical survey research. Academic tourism researchers tend to use multi-category scales, often referring to them as “Likert scales,” while industry typically uses “pickany” measures. But which leads to results that are more valid? Findings from a large-scale experimental study show that a “forced-choice…

Tourism Value Chain Governance: Review and Prospects

Abstract. Over the past two decades, researchers and practitioners have given considerable attention to issues of tourism value chain governance. To establish a systematic understanding of the current research contributions and gaps, this study provides a review of published studies on the topic. Various dimensions of tourism value chain governance, namely, policy, destination management and m…

Remember the Alamo: A Cross-Cultural Analysis of Visitor Meanings

Abstract. Honoring a memorialized past while being responsive to the needs of contemporary visitors is a challenge for heritage tourism managers. Visitor-employed photography (VEP) and a means–end investigation were used to identify, organize, and explain numerous descriptions of the Alamo in San Antonio, Texas. Nine images were obtained through VEP and used during 71 on-site interviews (41…

Projected and Perceived Destination Brand Personalities: The Case of South Korea

Abstract. A destination can seek to convey a certain brand personality through various branding strategies and advertising messages. However, consumers may interpret the communicated messages through the prism of their own perceptions and thus may respond differently to a brand message than was intended. This research attempted to understand the relationship between the perceived and projected…

Differentiating Competitiveness through Tourism Image Assessment: An Applicat…

Abstract. On the basis of the idea that an understanding of tourists’ perceptions and preferences will enable destination managers to design actions that are coherent with potential visitors’ expectations, this study aims to analyze the destination image perceived by visitors of Andalusia and its provinces over the past decade. A slightly modified Bray–Curtis dissimilarity index is calcu…

A Systematic Approach to Scale Development in Tourist Shopping Satisfaction: …

Abstract. Tourism shopping has been acknowledged as a primary travel motive. Yet research on the underlying dimensions, antecedents, and consequences of tourist shopping satisfaction has not received adequate attention. The objective of this article is to explore tourist shopping satisfaction and examine its dimensionality. The authors systematically develop a scale that conceptualizes tourist…

A SVECM Analysis of the Relationship between International Tourism Arrivals, …

Abstract. This article provides an SVECM investigation of long-run, short-run and contemporaneous relationships across per capita international tourism arrivals (ar), real GDP (y), and total international commercial transactions (tr) for the Italian economy. We find that variables span a bidimensional cointegrating space, which we normalize as long-run relationships between y and ar and betwe…

A Comparison of Tourists’ Valuation of Climate Change Policy Using Differen…

Abstract. Tourism destinations are increasingly concerned about global climate change and considering to become involved in the adoption of mitigation policies that reduce global emissions. On the other hand, behavioral sciences have shown that consumers’ choices may be significantly influenced by the way that they are framed. In this article, we test the impact of alternative ways to frame …